Brand Books

One of my key roles as a brand strategist was developing a comprehensive process for developing brand books. I collaborated with multiple teams to establish this process and worked closely with designers to create a modern, sleek version we felt proud to present to clients. I also led all brand strategy efforts, engaging with clients and conducting in-depth discussions to uncover the essence of their brand. I authored all the brand books' content, including the name story, mission, unique value propositions, and brand voice.