Side | April 2022 - Present

• Spearheaded the complete transformation of Side's brand strategy team from a mere naming role to a comprehensive brand strategy role, resulting in a significant increase in overall value.

• Initiated the creation of partner brand books, encompassing value propositions, brand voice, and style guide. Worked closely with partners to ensure brand consistency and alignment with company values and messaging.

• Streamlined the naming selection process from an average of 44 to 17 days and reduced naming rounds from 4 to 2, resulting in significant improvements in efficiency.

• Supervised a team of 3 brand strategists and 2 copywriters, ensuring career development and handling escalations.

• Conducted regular performance evaluations and provided coaching and mentoring to team members to improve their skills and abilities.

• Developed over 150 creative briefs and provided guidance to the design team on logo creation.

• Formulated standard operating procedures for the Brand Strategy and Copywriting teams, enhancing workflow and productivity.

• Conducted comprehensive interviews with clients of all levels of seniority, including executive leadership, and effectively communicated complex processes while managing and exceeding expectations.

• Developed strong relationships with clients and acted as a trusted advisor on branding and messaging strategies.

Noodle | March 2020 - April 2022

• Empowered a full suite of partners, products, and programs consisting of 24 universities, 65 programs, and approximately 125 launches by leveraging market research and intelligence to develop brand, value proposition, positioning, and go-to-market strategies as Noodle's Remote Brand Strategist.

• Fostered and reinforced customers' deep emotional connection to the university brand(s) as well as the Noodle brand by creating compelling brand architecture including style guides, brand guidelines, and brand vision.

• Informed service productization and drove revenue through increased efficiency and retained employees by synthesizing Noodle's go-to-market processes into a comprehensive operational map used company-wide to project capacity and planning.

• Delivered sharply focused creative briefs and strategy deliverables to peers, partner agencies, and executive leadership by developing creative and insights-driven brand strategies using various brand frameworks such as uncommon denominator and unique value propositions (UVPs).

Stone & Flame | January 2018 - Present

• Achieved a 50% YoY increase in revenue by developing and defining the brand and marketing strategy

• Built a robust social media presence for the brand, with a following of 3K+ on Instagram and 15K on TikTok.

• Created compelling designs, photography, and content for all social media platforms.

• Designed and launched the brand's website, using my expertise in design and coding.

• Successfully implemented multiple email campaigns through Wix and MailChimp.

• Ensured exceptional customer service by regularly communicating with customers via social media, website, and email. Resolved any damaged deliveries or customer inquiries, resulting in a loyal following of repeat customers.

• Successfully introduced various products into over 50 stores across the USA and launched Stone & Flame on popular online marketplaces such as Wayfair, Tundra, and Faire.

Watsco Ventures, FL | Nov 2017- Sept 2018

• Spearheaded the management and creation of marketing strategies and copy for multiple brands within the Ventures group, ensuring all projects were delivered on time through expert project management.

• Executed all email marketing campaigns for the Ventures brand (MailChimp, Hubspot, Salesforce), leveraging my coding expertise in HTML and CSS to enhance email functionality and design.

• Facilitated seamless collaboration between the marketing and design teams by developing detailed creative briefs, producing sketches, utilizing Photoshop, and maintaining clear and effective communication.

• Played a pivotal role in the successful launch of a new Fin-tech app, leading the sales and customer success team to achieve outstanding results and drive user engagement.